To honor the occasion, the South Street, Marlborough, MA, business will be conducting a customer appreciation promotion throughout the month of March.
Any customer getting a collision, mechanical, towing or auto detailing service will be given the opportunity to select a card from a full standard deck of playing cards. If the customer pulls an ace, they will receive a $50 bill, but even if they don't, they will receive a valuable consolation prize.
Also, to thank the community for its enduring support, Al Brodeur's will choose a Marlborough charity each month for the rest of 2020 and donate $500 to the chosen charity that month.
"We wouldn't have stayed in business all these years without the loyalty of our customers, many of whom span multiple generations of local families, and our amazing staff, many of whom have been with us for decades," said Molly Brodeur-Nesbitt, owner and president.
"We've been blessed to have the support we've received from both residents and businesses across the community and we are excited to share in this milestone and to show our appreciation."
A trusted Marlborough institution since opening in early March 1970, Al Brodeur's attributes its longevity to its dedication to providing exceptional customer service and taking the time to carefully walk customers through the collision repair process step by step, from the insurance claim and repair estimate through final inspection.
"Most vehicle owners will only require our services, on average, once every seven years so it's paramount to earn their trust by a transparent repair process. I built the business on trust and it's paid off," said Al Brodeur, who is now enjoying retirement.
Al Brodeur's continues to stand out from the rest as a recognized I-CAR Gold Class facility and a certified collision repair center for several auto manufacturers, including Honda, Nissan, Subaru, Volvo, Fiat-Chrysler, Kia and Hyundai, with Ford and GM coming on board by the end of the year.
This advanced training ensures customers' vehicles are repaired with state-of-the-art technology as well as unmatched craftsmanship.
"Maintaining safety is a chief concern among today's consumers, which is our No.1 reason for pursuing auto manufacturer certification," said Brodeur-Nesbitt. "At Al Brodeur's, it's all about the customer, because it's our customers' loyalty that drives us to exceed their expectations and consistently provide the best vehicle services and the best customer care."
Al Brodeur was 19 when he started the business as a single-bay shop in a building on Maple Street owned by the Vigeant family.
Within four years, Al outgrew this location and built a three-bay garage on Felton Street, where the Courtyard Marriott is now.
In 1983, the business moved to the space it currently occupies on Route 85.
After two additions and realizing it couldn't expand that location further, Al Brodeur's purchased a second property at 412 South St., which serves as its main facility and the Customer Care Center.
While Al Brodeur's services vehicles at both locations, the Customer Care Center is where customers bring, wait for and pick up their vehicles.
Al Brodeur's is open 7:30 a.m. to 5 p.m. Monday through Friday.
To schedule an appointment or wish them well on their anniversary, contact Al Brodeur's at 508-485-1082.