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Friday, 25 January 2019 23:04

Auto Repair Professionals Create NYCARA To Represent 5 Boroughs

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Toward the end of 2018, several industry professionals in New York City identified the need for a trade association dedicated to helping automotive repair businesses and professionals in the five boroughs.


Board member and founding member Paul Stern Jr. explained, “For a long time, we’ve seen a need and desire for community and education in this industry, but no one has really stepped up for the five boroughs. The creation of the New York City Auto Repair Association (NYCARA) comes from a place of wanting to help auto repairers run their businesses better, and when we ran it past some of the shops in the areas, we received overwhelmingly positive responses.”


While reception of NYCARA has been favorable, Stern knows that there’s a long road ahead.


“Over the next few months, our largest focus will be to create awareness of our existence and generate interest as we strive toward our mission of empowering and educating auto repair shops to run their businesses better," he said. "Time is a big challenge as well for many professionals, and although people are interested, they’re also skeptical. The best thing we can do is prove ourselves by providing value to our members.”


NYCARA held its first interest meeting on Jan. 9. Although 40 industry professionals had reserved a spot to attend, fewer than half of them actually showed up at the meeting.


According to Stern, “The meeting was more lightly attended than we had anticipated, but that became a conversation and commentary on the state of affairs in NYC. The people who showed up are those who needed it the least and are not the group we need to be engaging, but that’s the problem---people are not being properly engaged, but we all agree that there is definitely a need.


“It’s going to be a challenge to encourage people to step outside the day-to-day struggles to improve their business and understand that they can only truly be competitive through education. There’s a lot of work to do, and NYCARA is evaluating the different strategies that we’ll need to employ to ensure success---not just for the association but also for the shops we hope to represent.”

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