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Thursday, 29 November 2018 18:06

AASP/NJ Members Learn About Digital Marketing at Nov. Meeting

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On Nov. 14, AASP/NJ members welcomed B2B Automotive’s Michelle Nelson for an interactive presentation on marketing strategies during the association’s meeting at Innovative Solutions & Technology (ISAT) in Lincoln Park, NJ.


"It was a great presentation. Michelle covered everything we need to focus on as technology continues to evolve. The information she shared was needed and well-received,” shared AASP/NJ President Jerry McNee. “It was quite a shock to see that online posts can really generate a substantial amount of attention. It's important to know about this end of the business. Shops need to capitalize on it and use it to their advantage."


Nelson, who is known around the country for her engaging seminars, discussed the important role that marketing plays in running a successful business. Although Nelson talked about how OEM certification and DRP relationships can aid with increasing business, she stressed the importance of shops building their presence through their own marketing strategies rather than relying on outside parties to generate more customers.


Nelson’s overview focused on the types of strategies that collision repair facilities can use to generate more business, engage more with customers and promote their brand with consistency.


She explained, "Shops need to be consistent across the board with their logos, names and how they position themselves on social media.”


Emphasizing the importance of developing a strong online presence, Nelson demonstrated the use of Google Analytics and other tools. She also explained how to maintain a positive online reputation by responding effectively to reviews, whether favorable or not.


The event also included ISAT team members demonstrating Spanesi and Pro Spot equipment.


For more information on AASP/NJ, visit

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