Friday, 25 January 2019 19:31

New ASA Executive Director Ray Fisher Shares His Goals for the Industry

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Ray Fisher stepped into the role of ASA executive director in January 2019. Ray Fisher stepped into the role of ASA executive director in January 2019.



Fisher stressed, “We have to make sure we have access for different technologies and also that we look at OEM procedures. We have to make sure we are at the table and having conversations with manufacturers and legislators. It’s important that we have legislative representation for our industry, and Bob is invaluable in D.C.”


In addition to legislation, training is a vital component to ASA providing members with what they need to be successful. While the details have not been completely ironed out yet, Fisher plans to deliver more content going forward that will hit every aspect of the automotive business. ASA will also continue to host monthly webinars.


Fisher stressed, “I am all about training. As a manager, I was one of the first dealers in my area to have I-CAR Gold [status], certified welding techs and more. I don’t like to be a follower; I like to be a leader, and that will carry forth in my new role.”


Noting the importance of change in the industry, Fisher identified one of the industry’s biggest challenges as “making sure we don’t bury our heads in the sand. We need to look for the opportunity of what’s next. Our mechanical operations and collision operations committees do a great job of bringing important issues to us, and we want to utilize these volunteer committees much more through polls and surveys. The biggest thing we need to do is prepare the industry for upcoming changes, but we have the personnel in place and the right people doing the right things to keep these messages coming in a timely manner.”


Many more questions about ASA’s future will be addressed at the Annual Meeting from April 30 through May 2, Fisher anticipated. Multiple topics for different generations will be discussed at the meeting, including succession planning. Fisher invited everyone to come learn more at the meeting.


As the webinar drew to a close, Fisher stated, “I want to use my passion to give back and represent ASA’s membership. It’s important that the industry has a structured association to deliver messages and represent the industry like we do at ASA. Sometimes, you fall into the mode of simply trying to maintain, but we need to make sure our goals are priorities and our priorities are what’s right for the industry. We’re here for the industry.”

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