Friday, 25 January 2019 19:31

New ASA Executive Director Ray Fisher Shares His Goals for the Industry

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Ray Fisher stepped into the role of ASA executive director in January 2019. Ray Fisher stepped into the role of ASA executive director in January 2019.



Expressing gratitude for the support he has received, Fisher explained, “I plan to carry that passion and challenge forward for the national group. We are only going to be successful if we engage our membership. Joining a country club doesn’t make you a better tennis player, but it gives you an opportunity to get involved and improve your game. We need member shops to get involved and improve their game.


“ASA is focused on giving back to the industry. Everything we do will be based on our membership’s drive and needs. I like to be proactive and use the windshield, not the rearview mirror. Education and training are what make us all better.”


Fisher elaborated on how his role with the affiliate chapter led to his involvement with the national organization.


“The affiliates represent the local members and work hard to bring local programs to their region, chapter or state,” he said. “They are vital to delivering our message because the quicker we get the message out, the better we all are. We plan to revisit the affiliate model to determine how to best help them succeed and enhance that for everyone. ASA’s success is based on affiliates representing their areas well, and we also plan to explore how we can reach areas where we don’t currently have affiliates.”


When asked about changes ASA may see under his leadership, Fisher stated, “We are working diligently to be more interactive and more time-friendly. We plan to utilize Facebook Live going forward and to constantly make sure our feeds are available to members and the industry. We represent our members, and in turn, we represent the industry. I’m really excited about the things we have coming and like to use my passion and background to ask the challenging questions, look at the future and prepare for it.”


Turning to ASA’s legislative initiatives, Fisher discussed Washington, DC Representative Bob Redding’s work to ensure OEM procedures are used as a proper source of information. There will also be legislative focus on telematics and who owns that information.

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