Monday, 22 October 2018 09:25

RDA 2018 IMPACT Performance Conference Breaks Attendance Records

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RDA members and manufacturers pose in front of Churchill Downs during the October 2018 IMPACT Performance Conference in Louisville, KY.    RDA members and manufacturers pose in front of Churchill Downs during the October 2018 IMPACT Performance Conference in Louisville, KY.


On Oct. 1--3, the Refinish Distributors Alliance (RDA) hosted its second 2018 IMPACT Performance Conference in Louisville, KY.


Attendance for the event exceeded 100 industry professionals.


According to RDA Executive Director Robert McKenzie Jr., “The recent RDA IMPACT Performance Conference held in Louisville broke previous attendance records with every member and manufacturer represented.


“The purpose of the event is to create an opportunity for RDA members and supporting manufacturers to come together and strengthen their relationships. We achieve this by providing high quality speakers presenting relevant topics that benefit all attendees. We purposefully include a significant amount of time for networking and team building. Lastly, it is always a good thing to include a degree of ‘fun’ activities. If we make the meeting enjoyable, it is so much more valuable to all who attend.”


This biannual event, held in April and October, is important to association members because it reinforces the message that “we are stronger together than we are apart,” McKenzie stressed. “The PBE industry is in a period of consolidation. RDA members and PBE distributors, in general, are experiencing the financial impact of this consolidation. By coming together, RDA members are better able to leverage resources for the benefit of each other. The industry at-large benefits from having strong PBE distributors to complete the supply chain necessary to support collision shops all across the U.S.”


The conference began on Monday with an optional “Shop Data Collection” workshop facilitated by John Halstead, RDA Business Support. During the General Session at 3 p.m., McKenzie kicked things off by welcoming attendees and facilitating the member and manufacturer roundtable discussions. The day concluded at Churchill Downs with the welcome reception and dinner, allowing everyone to enjoy an evening track tour and exciting virtual racing.


Tuesday’s agenda commenced with a presentation delivered by Jim Webber on workplace issues. Webber conducted a fun game show of HR, RDA and Louisville trivia. Following lunch, business guru Gene Marks provided the latest data and information relevant to attendees and their businesses before the RDA shareholders meeting. The afternoon ended with an IMPACT product display and discussion with attending manufacturers, followed by a reception and dinner that included “some surprising entertainment and lessons! Prizes were handed out throughout the day to several lucky winners,” McKenzie shared.



The final day of the IMPACT Performance Conference was open only to RDA members. Corporate Visions’ Steve Zelechoski presented a workshop titled “Why Change?” which will continue during RDA’s next conference.


McKenzie noted, “The meeting received the highest reviews of any meeting we have had to date. Many positive comments were received, such as: ‘Thank you all for a great time in Louisville! From the first evening until the last, not only did I enjoy, but learned quite a bit as well. Excellent presenters all around. Looking forward to the next conference!’; ‘I don’t know how you do it, but you always raise the bar to the next level. Each meeting is better than the last;’ and ‘We all get so much out of the conferences and I always walk away learning new things and keep my focus on thinking ‘outside of the box.’


“The event exceeded my expectations. All RDA members and supporting manufacturers were in attendance. The agenda was filled with top-rated speakers, providing all attendees with valuable takeaways. When you bring together the best PBE distributors and manufacturers, you can expect a meeting full of exuberant conversation and the sharing of market strategies. In addition, it never hurts to have a reception and dinner at the Kentucky Derby facility.”


RDA’s next IMPACT Performance Conference is scheduled for April 1--3, 2019 at the Omni Hotel in Frisco, TX.


For more information about RDA, visit rda-impact.com or contact Robert McKenzie, Jr. at 731-217-9081 / robertemckenzie@me.com.