Monday, 22 October 2018 09:25

RDA 2018 IMPACT Performance Conference Breaks Attendance Records

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RDA members and manufacturers pose in front of Churchill Downs during the October 2018 IMPACT Performance Conference in Louisville, KY.    RDA members and manufacturers pose in front of Churchill Downs during the October 2018 IMPACT Performance Conference in Louisville, KY.


On Oct. 1--3, the Refinish Distributors Alliance (RDA) hosted its second 2018 IMPACT Performance Conference in Louisville, KY.


Attendance for the event exceeded 100 industry professionals.


According to RDA Executive Director Robert McKenzie Jr., “The recent RDA IMPACT Performance Conference held in Louisville broke previous attendance records with every member and manufacturer represented.


“The purpose of the event is to create an opportunity for RDA members and supporting manufacturers to come together and strengthen their relationships. We achieve this by providing high quality speakers presenting relevant topics that benefit all attendees. We purposefully include a significant amount of time for networking and team building. Lastly, it is always a good thing to include a degree of ‘fun’ activities. If we make the meeting enjoyable, it is so much more valuable to all who attend.”


This biannual event, held in April and October, is important to association members because it reinforces the message that “we are stronger together than we are apart,” McKenzie stressed. “The PBE industry is in a period of consolidation. RDA members and PBE distributors, in general, are experiencing the financial impact of this consolidation. By coming together, RDA members are better able to leverage resources for the benefit of each other. The industry at-large benefits from having strong PBE distributors to complete the supply chain necessary to support collision shops all across the U.S.”


The conference began on Monday with an optional “Shop Data Collection” workshop facilitated by John Halstead, RDA Business Support. During the General Session at 3 p.m., McKenzie kicked things off by welcoming attendees and facilitating the member and manufacturer roundtable discussions. The day concluded at Churchill Downs with the welcome reception and dinner, allowing everyone to enjoy an evening track tour and exciting virtual racing.


Tuesday’s agenda commenced with a presentation delivered by Jim Webber on workplace issues. Webber conducted a fun game show of HR, RDA and Louisville trivia. Following lunch, business guru Gene Marks provided the latest data and information relevant to attendees and their businesses before the RDA shareholders meeting. The afternoon ended with an IMPACT product display and discussion with attending manufacturers, followed by a reception and dinner that included “some surprising entertainment and lessons! Prizes were handed out throughout the day to several lucky winners,” McKenzie shared.

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