Auto Care Association President and CEO Bill Hanvey and ARIDRA president and CEO Alejandro Calderón Bello officially signed a memorandum of understanding (MOU) Nov. 1 at the annual Automotive Aftermarket Product Expo (AAPEX) in Las Vegas.
The objective of the signed MOU between the Auto Care Association and ARIDRA is for the two parties to work together towards achieving common goals, including:
• Fostering and maintaining an understanding of activities of mutual interest through attendance at trade shows, international delegations and regular communication
• Promoting international trade and investment between Auto Care Association and ARIDRA members
• Building awareness of each other’s markets through education initiatives
“We are pleased to formalize our relationship with ARIDRA, which will increase our opportunities to collaborate and expand new business opportunities for our members in the Mexican market,” Hanvey said. “ARIDRA will play a vital role in initiating the process to adopt and implement the Auto Care Association’s technology standards in Mexico, through training and educational sessions with regional partners that will be key to expanding new business opportunities for our members.”
The Auto Care Association and ARIDRA agreed to specific commitments in the effort to facilitate stronger cooperation and coordination between the United States and Mexico, including exchanging market information and supporting adoption of our technology standards in Mexico.
In addition to establishing global partnerships among automotive aftermarket associations, the Auto Care Association’s international efforts also include trade missions, with its next mission traveling to Costa Rica in May 2018.