Wednesday, 04 February 2015 00:00

Vehicle Service Group (VSG) of Madison, IN Named Business of the Year

Vehicle Service Group (VSG), the parent company of Rotary Lift®, Chief® Automotive Technologies, Direct Lift®, Forward Lift®, and Elektron, has been named Business of the Year by the Madison Area Chamber of Commerce. The award recognizes VSG’s leadership, vision, innovation and service in Madison, Ind., where it is headquartered. The chamber presented the award last week during its 91st annual dinner and awards ceremony.

Vehicle Service Group (VSG) representatives accepted the Business of the Year Award from the Madison Area Chamber of Commerce last week. Pictured are (L-R): Trevor Crafton, Madison Area Chamber of Commerce executive director; Jenny Darnold, Madison Area Chamber of Commerce board of directors president; Jim Wysinski, VSG chief financial officer; Matt Webster, VSG vice president and general manager, the Americas; Niclas Ytterdahl, VSG president; Stephen Sheets, VSG marketing content strategist and representative to the chamber’s board of directors; and Bob Ford, VSG new product development manager.


VSG was formed in 2009, but its roots in Madison stretch back much further. Madison has been home to Rotary Lift’s flagship manufacturing plant for more than 50 years, and the facility has grown with the company. VSG’s North and South American operations, engineering, product development, R&D, customer service and support, training and sales/marketing teams are all based in Madison.

“This is the first time in our company’s history that we’ve received this award, and it is a testament to the outstanding things happening at VSG,” says Matt Webster, VSG vice president and general manager, the Americas. “Our employees’ hard work and increased involvement in the community over the last year did not go unnoticed.”

The Madison Area Chamber of Commerce Business of the Year Award is voted on by past award recipients. It is one of three awards – the other two honor a small business and an individual – that are presented annually by the more-than-350-member organization.

VSG’s ties to the community were featured last year with the launch of Raised in Madison, a Rotary Lift campaign that tells the stories of the people who build and support its car and truck lifts in Madison. Videos showcasing Rotary Lift products and the team are available at www.rotarylift.com/raised-in-madison/.

“Without all the hard, behind-the-scenes work of our Madison-based employees, recognition like this would not be possible,” says Webster. “We are fortunate to have such a great group of people, and I am looking forward to another successful year in 2015.”