Sunday, 21 December 2014 16:00

ABRA Opens New Location in WI

ABRA Auto Body & Glass, a leading national damaged vehicle repair company, announced the opening of a new franchise repair center in Hudson, Wisconsin about 20 minutes east of St. Paul, Minnesota.

The additional opening increases ABRA’s total repair center portfolio to 253 in 20 states. The accelerated and continued growth is part of the company’s aggressive initiative to dramatically increase its national footprint. Duane Rouse, ABRA’s President and Chief Executive Officer says the company’s franchise strategy has very specific goals.

“Our focus has always been to provide vehicle owners with consistent service and a superior collision repair experience. By opening franchise repair centers in small and mid-size markets, we can help our insurance partners streamline the claims process for our customers.”

ABRA uses an operational excellence philosophy that results in industry-leading operating metrics, distinguishing it from competitors and making it a preferred option for insurance carriers and vehicle owners.

“Opening the Hudson repair center is an opportunity to show the St. Croix Valley and Western Wisconsin community ABRA’s superior customer service and industry-leading processes,” said Mark Wahlin, ABRA’s vice president of franchise development/relations. “Our continued success and aggressive growth can be attributed to the commitment of our people and proven collision repair operations.”

ABRA plans to continue expanding in the months and years ahead as part of its aggressive national growth strategy.  It is actively seeking new opportunities to acquire repair centers and integrate them into its industry-leading operating system.