Tuesday, 27 May 2014 17:00

A Big Month for the Automotive Service Association of the Midwest

April 2014 was quite a busy month for the Automotive Service Association (ASA) of the Midwest. In addition to holding six chapter meetings, the association also celebrated two chapter kickoffs in Tulsa, OK, and Oklahoma City, OK, following on the heels of their recent expansions into Little Rock, AR, and Lincoln, NE. Executive Director Sheri Hamilton says, “ASA Midwest is excited about the new chapters being formed…These new chapters demonstrate our expansion into four new states as we bring training, networking, and mentoring programs into the reach of our members.”


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Both chapter kickoffs were held in conjunction with Automotive Service Industry Roundtable Events, which gave ASA Midwest leaders a chance to provide industry-related information and to discuss how the association can best serve their current and future members. The Tulsa Chapter Kickoff was held on April 28, 2014, at the Tulsa Technology Center in Broken Arrow, OK, while the Oklahoma City Chapter Kickoff was held on April 29, 2014, at O’Reilly Auto Parts in Oklahoma City, OK.

On April 15, 2014, three chapters held their monthly meetings. The Springfield Chapter sponsored “Supporting the Future of the Industry” at Ozark Technical College in Springfield, MO. The goal of the networking event was to introduce students seeking an automotive service career to local independent shop owners and managers.

Meanwhile, the Central Missouri chapter met at Bandana’s BBQ in Columbia, MO, for “Interior Comfort Controls Training,” presented by ACDelco.

The Kansas City Chapter met at CARQUEST DC in Shawnee, KS, for “Living Up to the Promise of Your Marketing: 10 tips for narrowing the gap between the experience you promise vs. the one you deliver,” which was presented by Jonnie Wright, CEO of Buyosphere.

On April 22, 2014, the Des Moines Chapter met at Mama Lacona’s in Urbandale, IA, for “Selling the Big Ticket Training,” presented by Ken Williamson of Jasper Engines and Transmissions, and on the same night, the Lincoln Chapter of ASA Midwest gathered at Midtown Hy-Vee in Lincoln, NE, for an important update on “New OSHA Changes Impact Repair Shops Beginning December 2013.”

The Little Rock Chapter discussed “The 11 Biggest Mistakes Shop Owners Make” via video training by Cecil Bullard when they met on April 24, 2014, at Whole Hog Café in Little Rock, AR.

Though having so many chapters keeps ASA Midwest constantly moving, Hamilton knows that the ASA Midwest value is in aiding members to improve their businesses by providing the necessary knowledge to do so. “Our training events support the independent service industry for both the mechanical and collision providers. We look forward to growing our collision membership so that we can bring additional programs into areas that will meet their specific needs. All of our ASA Midwest chapters meet monthly, with some taking the summer months off. ASA Midwest will bring management and technical training programs into these areas to help provide support and training to our members.”

As part of their continued efforts, ASA Midwest will be kicking off their Shop Owner Support (SOS) Groups in the fall of 2014 to bring small groups of shop owners together on a monthly basis. “These SOS groups are a benefit available to ASA Midwest members and provide the mentoring, networking, and accountability that many independent service providers need,” Hamilton explains.