Monday, 24 March 2014 15:02

Midwest Auto Body Show Featured F-150 Presentation

The Iowa Collision Repair Association (ICRA) held the fourth annual Midwest Auto Body Show on March 20, 2014, in Altoona, IA. The 2014 theme was “The Future Is Now” and was free to Midwest collision industry members.

Paul Massie, Ford Motor Company's powertrain and collision product marketing manager, offered a video presentation webinar about the high-strength, military-grade aluminum alloy included in the 2015 Ford F-150 pickup and conducted a Q&A session.

Iowa senator Brad Zaun and ICRA lobbyist Scott Weiser brought the collision industry up to date on 2014 legislative activities.

Pete Tagliapietra of NuGen IT moderated an “Insurer Mandate– Parts Procurement” panel discussion.

A presentation titled “Information Technology and the Future of Collision Repair” was given during lunch.

After lunch, free “Training in the Round” education sessions were held on the trade show floor, which featured more than 65 vendor display booths.