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Wednesday, 19 January 2022 12:53

Starting Up a Green Car Rental Company in Minnesota

Written by Amanda Huggett, Auto Rental News
Cargreen owner Ebrima Jallow said the business is not just about renting EVs, but equally about education and providing a platform for customers to experience one. Cargreen owner Ebrima Jallow said the business is not just about renting EVs, but equally about education and providing a platform for customers to experience one. Photo courtesy of Cargreen

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Brimming with excitement over electrification, entrepreneur Ebrima Jallow beams when given the opportunity to educate a rental customer on the benefits of environmentally friendly vehicles and letting them experience the driving difference.

That’s the bread and butter for Cargreen Rent a Car, which Jallow opened just last June in Minneapolis.

 

But Jallow is by no means green himself to the industry, having started nine years ago as a customer specialist in a dealership, followed by stints in sales and financing. The impetus to launching his own business came when customers began asking more and more questions about hybrids and electric vehicles.

 

“Last year, I became serious about the idea of renting these,” he reflected, adding his goal was to provide something different than what was already available in the market and increase access to more sustainable vehicles. Because while all-green rental operators have picked up steam in other parts of the world and country, it’s still a novel concept in places such as the Midwest---but that doesn’t mean folks aren’t interested.

 

Jallow is onto something, as evidenced by the nearly 50 five-star reviews on Google and the number of return customers.

 

The business’ mission is to “provide an environmentally friendly, low-emission, high-MPG vehicle rental experience for leisure or business travel and help reduce the impact of climate change,” its website proudly states.

 

Cargreen currently has six models in its fleet and offers hybrid, hybrid plug-ins and fully electric vehicles for rent. Its fleet consists of a Nissan Sentra, Corolla Hybrids, Toyota Prius, RAV4 Hybrids, Mitsubishi Outlanders and a Tesla Model 3. 

 

He places emphasis on maintaining competitive pricing between the models available and uses a software to help determine the best rate.

 

“My strategy was to start by studying the market and get to know my customers and what they want, what kind of vehicles they want, and gradually...


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