Friday, 19 November 2021 17:58

Detroit Dealers React to GM Taking Away Heated Seats and Steering Wheels

Written by Jamie L. LaReau, Detroit Free Press
2021 Chevrolet Tahoe High Country interior. 2021 Chevrolet Tahoe High Country interior. Mark Phelan/Detroit Free Press


...removed from vehicles because of the chips crisis. In March, GM said it will build certain 2021 light-duty full-size pickups without a fuel management module through the end of the model year. In June, GM said it will build some 2021 full-size, light-duty pickups and SUVs without the Automatic Stop/Start feature. 


"Customers weren’t happy, but they were OK with it," said Gordon Stewart, owner of Gordon Chevrolet in Garden City. "People are happy to get a car right now and will settle for a lot, especially if it’s not marked up ridiculously. People used to be particular about colors. Now, they come in wanting one color and leave with a different color. They’re just happy to have it."


Barnas said GM is seeing a better flow of chips and most of its North American assembly plants have run regular production in recent weeks. Production volumes are increasing in the fourth quarter.


"In fact, several of our plants are running weekend overtime shifts this month, including our midsize truck, full-size truck and full-size SUV plants," Barnas said. "We also expect to see higher volumes in 2022 compared to 2021."


GM has run a strategy this year of directing chip parts to the factories that make its most in-demand and high-profit vehicles such as pickups and big SUVs. That's meant halting production of smaller SUVs and sedans.


The chips shortage remains complex and fluid, Barnas said. That's exactly what makes dealers worry. 


"I’m glad to see a little easing up in the supply chain, but we still have...

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