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Tuesday, 14 September 2021 16:32

Hyundai Mobis to Demo Latest Tech for Autonomous, Electric Vehicles at Motor Bella

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Hyundai Mobis is attending the first ever Motor Bella held in Pontiac, MI, near Detroit, the heart of North America's automotive industry.

The company announced Sept. 14 its goal is to promote new technology and win more contracts from global automakers in North America.


This is the first time Hyundai Mobis has participated in a motor show held in the U.S., though it has consistently attended CES. In addition to participation in IAA Mobility held earlier in September in Germany, the company has expanded its scope to North America, and will display new technology while also increasing touchpoints with clients in order to win contracts from global automakers.


Motor Bella is being held Sept. 21-26 at Pontiac's M1 Concourse near Detroit, while the North American International Auto Show (NAIAS), one of the world's biggest motor shows, takes a pause for 2021.


Detroit is symbolic of the U.S. automotive industry as it is home to the headquarters and strategic bases of the leading U.S. global automakers, known as the Big 3. The area is a focal point for North American global automakers expanding new mobility offerings.


During the show, Mobis will be holding "Mobis Tech Days" presented by a key account executive from Mobis North America (MNA) and advanced engineering representatives from Mobis Technical Center America (MTCA). Clients will be invited to experience its latest autonomous driving, electrification and infotainment technologies.


At Motor Bella, Hyundai Mobis will emphasize its new Advanced Driver Assistance System (ADAS) technology on the GV80, which is receiving good reviews from U.S. consumers. The company will also show off other new autonomous driving technologies specialized for North American customers, such as Driver Status Monitoring (DSM), Driver Status Warning (DSW) and the Head-Up Display (HUD) developed at Tech Center.


In line with the great shift to EV with large-scale investments by the government in North America, Hyundai Mobis is also exhibiting its...


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