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Monday, 21 June 2021 14:51

Woodward Dream Cruise Returns, Ford Announces 4th Year as Sponsor

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...display some of the automotive industry’s most recent and exciting vehicle debuts, including the all-new 2021 Mustang Mach-E GT all-electric SUV, the all-electric 2022 Ford F-150 Lighting and the recently revealed Ford Maverick compact pickup truck, the first standard full-hybrid pickup in America.  

 

As the largest employer of American autoworkers in the Motor City and across the country, Ford Motor Company’s presenting sponsorship of America’s largest automotive gathering is a perfect match. Every year, the Woodward Dream Cruise attracts more than 1.5 million people and more than 40,000 cars from all over the world. This year marks the fourth straight that Ford will sponsor the event.

 

“Once again, Ford Motor Company is stepping up to lead Woodward Dream Cruise, and we look forward to returning and elevating our annual tradition that puts Metro Detroit’s automotive scene and culture in the international spotlight,” said Tony Michaels, executive director, Woodward Dream Cruise. “Ford has consistently helped to make the cruise stronger, more engaging, more culturally relevant and more valuable to the Detroit region, and we are incredibly grateful for that.”

 

Ford Motor Company and Detroit’s main artery share a long history that dates back to the formative years of both. At his Ford Piquette Avenue Plant, Henry Ford developed and produced the first Model T’s a few hundred feet from Woodward Avenue, which made history when it became the first paved road in America. Henry Ford knew mobility meant freedom and prosperity, and he made it his mission to open highways for all mankind starting right in the heart of Detroit.

 

Source: Ford Motor Company

 

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