Monday, 21 June 2021 14:51

Woodward Dream Cruise Returns, Ford Announces 4th Year as Sponsor


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Auto enthusiasts, get ready to restart those engines. The 26th annual Woodward Dream Cruise presented by Ford is back on for this summer.

With the original 1966 Ford Bronco starring as the featured heritage vehicle, this year’s celebration of automotive culture and driving fun is set to kick off Aug. 21.


“Woodward is our hometown celebration, commemorating the best of what we do and what we assemble---right here in the Motor City,” said Rob Johnston, Ford Performance marketing manager. “It’s fitting that this year’s Dream Cruise honors the original Bronco at a time when the all-new, Michigan-built Bronco is rolling off the line.”


The first-generation Ford Bronco, America’s original SUV, was built from 1966 to 1977. The first ever Bronco wore the Ford codename of G.O.A.T. for its “goes over all terrain” capability. It debuted as an agile, sports-oriented off-road 4x4 on Aug. 11, 1965, and was dubbed “a completely new line of sports-utility vehicles”---the first reference to an SUV by an American manufacturer.


Now, nearly 25 years to the day since the last Bronco rolled off the line, Michigan Assembly Plant is once again turning out Bronco two- and four-door models, expanding on the nameplate’s 55-year history. The Bronco model depicted on the logo of the 2021 Woodward Dream Cruise celebrates the hardworking women and men who assemble the Motor City’s iconic SUV and the innovative spirit it embodies.


Ford’s Woodward Dream Cruise presenting sponsorship provides the company with an authentic platform to honor its heritage and showcase how Ford is capitalizing on its strengths in its mainstream and iconic vehicles---including many of which are proudly assembled in the Motor City.


In addition to Bronco models old and new, Ford will also...

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