Wednesday, 02 June 2021 15:36

Broadway Automotive Announces Construction of New Collision Center, Largest in Midwest


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To house the all-new Broadway Collision Center, Broadway Automotive purchased the property and building at 2650 S. Ashland Ave in Ashwaubenon, WI, adjacent to its Chevrolet and Volkswagen dealerships at 2700 Ashland Avenue.

The renovated facility will be dedicated to collision repair, including drive-thru estimating, 42 repair bays and six down-draft paint booths, allowing collision personnel the space and technology to professionally and quickly repair vehicles.


Broadway's new collision facility will double the size of its current Ashland Avenue collision operations, and will be the largest in the Midwest.


Another portion of the building will house dealership administrative personnel.


"In addition to creating a state-of-the-art collision repair facility, moving our current collision operations will open up much needed space for our Chevrolet and Volkswagen operations, allowing us to grow these business segments as well," said Michael Cuene, co-owner and managing partner, Broadway Automotive. 
Volkswagen facility upgrades will more than double the current service area size, while the Chevrolet customer lounge and restroom area will triple in size. 


"We are also very, very excited to significantly expand and upgrade our Volkswagen and Chevrolet customer facing areas for a first-class guest experience," said Cuene. "Broadway understands convenience means no appointment necessary. Increasing our quick service capabilities and...

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