Monday, 08 March 2021 18:41

Morrie's Auto Group Announces Acquisition of Brenengen Auto Group


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Morrie's Auto Group announced the strategic acquisition of Brenengen Auto Group.

Brenengen is a leading automotive retail group with six dealership locations in western Wisconsin. Morrie's acquired it by partnering with Brenengen's founders, Don and Cheryl Brenengen, and the company's existing management team.


The partnership between Brenengen and Morrie's is a natural transition for two groups with shared values founded in serving their communities with heart, humility and integrity. While this combination will bring increased capabilities and reach, these values will remain unchanged.


Morrie's prides itself on connecting people to the life they want and thinks of themselves as "automotive advocates" for life.


"We are thrilled to add Brenengen to the Morrie's family," said Lance Iserman, CEO of Morrie's. "Brenengen is a natural complement to our existing business and has similar values rooted in a no-haggle, best-price approach and a focus on customer experience, community partnership and overall culture.


"We are excited about the opportunity to work with Don and the existing Brenengen team to continue to grow the business and realize benefits for our collective customers, employees and brand partners."


"We are thrilled to join Lance and the Morrie's team," said Don Brenengen. "Their culture of innovation and customer service combined with...

...deep industry knowledge will create significant growth opportunities for our employees and a superior experience for our customers. We look forward to working as part of the Morrie's team to further build the combined company's presence as a market leader in Wisconsin."


This acquisition is well aligned with Morrie's strategy to acquire and partner with strong dealer groups in the Upper Midwest. Including this deal, Morrie's has acquired 10 additional locations since 2016 through five transactions and proudly represents 23 brands in Minnesota and Wisconsin today, including Aston Martin, Audi, Bentley, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Genesis, Honda, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lincoln, Maserati, Mazda, Mercedes, RAM, Subaru and Volkswagen.


In addition to the opportunity to serve the people of Wisconsin, Morrie's is looking forward to enhancing its charitable giving activities in the La Crosse area. To learn more about Morrie's Giving, visit morries.com/custom/morries-giving.


Source: Morrie’s Auto Group


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