Monday, 21 September 2020 21:46

North American International Auto Show Moves Reimagined Show to September 2021 and Beyond


NAIAS officials also plan to expand the show's marketing reach, drawing additional show visitors from beyond the region and state. The campaign will emphasize that consumers can preview all of the latest new cars and trucks headed to dealership showrooms while also enjoying Detroit and Michigan in the fall.


"With seasonable autumn temperatures and technology and experiential activations positioned throughout the city, show visitors will be able to enjoy fall in a walkable, vibrant Motor City while embracing the future of the industry right before their eyes," 2021 NAIAS Chairman Doug North said.


North said the September 2021 show will include the same memorable product experiences that were originally planned for the June show, including dynamic displays and experiential ride-and-drives. The NAIAS campus will include product and technology activations both inside TCF Center and throughout the city.


NAIAS will continue to host seven unique shows in one: Motor Bella, The Gallery, Press Preview, AutoMobili-D, Industry Preview, Charity Preview and Public Show.


Additionally, NAIAS is launching a new virtual thought leadership series, Q'd Up Mobility, that kicks off Sept. 22. The monthly series will provide a glimpse into what the 2021 show has queued up for guests—an idea that was born out of tremendous interest and support after the cancelation of the 2020 show.


Source: NAIAS

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