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Monday, 21 September 2020 21:46

North American International Auto Show Moves Reimagined Show to September 2021 and Beyond

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The North American International Auto Show (NAIAS) announced Sept. 21 it will move its reimagined indoor and outdoor show, originally planned for summer 2021, to Sept. 28–Oct. 9, 2021.

NAIAS officials say the show is teed up to be a global powerhouse of current product and next-generation mobility combined with immersive brand activations and product engagement for both the international media and the public.

 

"We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change," NAIAS Executive Director Rod Alberts said.

 

NAIAS will remain a fall show going forward after the inaugural event in September 2021. Show dates have already been secured with TCF Center in Detroit for the next three years. NAIAS organizers secured dates towards the end of the month, in part, to be mindful of the new IAA in Munich, which is scheduled for the first full week in September.

 

"Our responsibility as an auto show is to host a global stage for current products as well as mobility innovations of tomorrow," Alberts said. "September is an excellent time of year for new product, and at the same time, alleviates the challenges a now crowded spring auto show calendar presents for auto show stakeholders.

 

"Spreading out major auto shows is a win for everyone, particularly our partners. It gives auto companies an opportunity to give it their best at each and every show, which creates excitement for those who attend, too."


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