Amid shutdowns and social distancing, a Minnesota-based automotive group is pivoting to redefine the car buying process.
This week, Walser Automotive Group launched Walser To You, a home delivery program offering customers the option to buy, test drive, trade in and service vehicles, all from the comfort of home.
The program gives automotive customers the ability to completely purchase a vehicle remotely, said Walser’s Chief Merchandising Officer Colton Ray.
“Most dealer groups are focused on a sales experience that caters to a dealer’s needs, not the customer. We believe customers shouldn’t have to compromise. Customers can choose to shop online or in store because Walser To You is a true 'click and mortar' experience,” Ray said.
Walser To You creates options for customers who want to shop remotely; however, all Walser retail locations are still open for business.
In an open letter from Walser CEO Andrew Walser, the company detailed its expanded cleaning protocols, including the use of gloves on all customer vehicles, additional wipe downs of high-traffic touch points and increased professional cleaning services.
Ray added the move to offer an online buying experience has been in production for some time. The company, which has operated under a one person, one price business model for nearly 10 years, already uses proprietary financing software and digital payment review tools to streamline the process.
“The impact of the COVID-19 outbreak has been profound, and automotive groups are not immune to this. Major changes to our business landscape meant we needed to think creatively about how to best serve our customers in a way that’s easy, comfortable and safe. Walser To You is the next evolution in our customer-centric approach,” Ray said.
Walser Chief Human Resources Officer Sherry Schultz said the offering is also about the protection of Walser employees amidst continued consumer demand.