Broadway Automotive announced March 16 it is purchasing the Pietroske Chevrolet, Buick, GMC and Cadillac dealership in Manitowoc, WI,, extending its operations within northeast Wisconsin.
The dealership purchase agreement includes the Pietroske Chevrolet, Buick, GMC and Cadillac dealership and property at 4000 Grand Ave. in Manitowoc.
While Broadway currently operates a Chevrolet dealership at 2700 Ashland Ave. in Green Bay, the Buick, GMC and Cadillac brands will be additions to the automotive group's brand portfolio, which also includes Volkswagen (2700 Ashland Ave., Green Bay) and Ford, Hyundai and Genesis (1010 S. Military Ave., Green Bay), as well as Hertz rentals.
"Over 45 years in the Manitowoc community, the Pietroske family stands proud of this business and the customer relationships we've built, alongside our great employees," said Bob Pietroske, president and owner, Pietroske Chevrolet Buick GMC Cadillac. "While the time is right to step away, I'm confident our choice in Broadway leaves our team members and customers in great hands, and with a bright future ahead."
"Our Broadway mission is three-pronged---to provide award-winning customer service at a competitive price for our guests, to provide a positive work environment for our team members and to be good partners within the communities we serve," said Michael Cuene, co-owner and managing partner, Broadway Automotive. "We couldn't be more excited to welcome the Pietroske team members and customers into the Broadway family, and we look forward to being an active participant within the Manitowoc community."
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