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Friday, 22 November 2019 15:52

AWAF Pumps and Power Featured Fiat Chrysler Chief Engineer

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Attendees enjoyed shopping after receiving invaluable insights from Morley. Attendees enjoyed shopping after receiving invaluable insights from Morley. AWAF

On Nov. 5, the Automotive Women’s Alliance (AWAF) hosted a Pumps and Power event at Sole Sisters in Royal Oak, MI, featuring guest speaker Karina Morley, global chief engineer battery electric propulsion system powertrain for Fiat Chrysler Automobiles (FCA).

According to AWAF President Susan Rokosz, “Our Nov. 5 event was sold out. Pumps and Power events mix shoe and clothing shopping with inspirational insights from a woman leader in automotive, and this event always sells out.”


During her presentation, Morley addressed the challenges that business owners face when bringing in new technology. She discussed how to help associates under the vision and the benefits associated with the change, as well as how to approach unfamiliarity on a senior level. Morley also touched on finding resources with the right skillset and communication skills, training needs, the importance of documentation, the need for a focus on safety and quality and much more.


“If you have the opportunity to work on new technology, take the challenge and lead the way,” Morley encouraged. “Women can support innovation by helping one another, continuing to be brave, and staying in the workforce.”


Rokosz noted, “This is a great forum to provide attendees with some tips they can use in their jobs as well as an opportunity to connect with others in the automotive industry and raise funds for AWAF. Thank you to Sole Sisters for hosting the event and donating 10% of their sales that evening back to AWAF.”


For more information about AWAF and its events, visit

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