Doug and Tamara Pike didn't believe their decades-old business would garner widespread national recognition, but the couple quickly realized that was not the case.
The co-owners of Pike’s CARSTAR Collision, located in Madison, Ohio, are commemorating 30 years in business, a milestone also celebrated and directly linked to their corporate network.
The Pikes recently traveled to Chicago where the anniversary of their franchise was acknowledged at the annual CARSTAR conference.
CARSTAR is North America’s largest network of independently owned-and-operated collision repair facilities with more than 650 locations in 35 states and ten Canadian provinces.
Over the years, Pike’s has sponsored regional youth athletics teams and has been honored by various chambers of commerce for its commitment to locally-owned business in Lake County.
Taking collision repair courses at a local vocational school back in the day, Doug entered the industry as a technician, building experience and eventually going out on his own to work for himself with Tamara at his side.
The Pikes were managing an apartment complex of 24 units when Doug was given the opportunity to purchase equipment and take over the business leases for his repair center.
With the assistance of the apartment complex owners, Doug and Tamara were able to secure funding to open their own facility.
After being in business for a few years, and attending management and industry sessions to keep them operating, the Pikes decided to join a then-new collision repair network, CARSTAR, founded in 1989 by Lirel Holt, an industry leader the Pikes said they’ve always respected.
“CARSTAR, in those early years, really did not have much to offer its franchise partners, as there was no buying power, industry relationships or brand reputation like there is today,” Doug said. “There was some information, but the real benefit was the colleagues and having other owners knowing what you are going through, but not competing against you.”
Over the years and based on that rapport and camaraderie, the company formalized “EDGE Performance Groups,” which sees owners come together to share best practices and learn about the latest industry updates.