That’s because a co-owner of Divine Auto Body in Portland, MI, purchased full ownership of the Ionia portion of the business and changed its name.
Jennifer Chamberlain has been the sole owner of Endvi Auto Body since May. An open house for the business and ribbon-cutting by the Ionia Area Chamber of Commerce took place at Endvi Auto Body on Thursday, June 20, at its location, 3563 S. State Road.
Chamberlain was the co-owner of Divine Auto Body for six years and managed the Ionia location on M-66. She decided to purchase full ownership of the Ionia location in May.
“I’ve pretty much been managing [the store] the whole time we’ve been open here,” Chamberlain said. “It was the next step—to just own it.”
Chamberlain has been in the auto body business for 20 years. She said she had to change the name on everything and create a new logo.
“Everything else is pretty much the same,” Chamberlain said. “Business-wise, we have all the same people working here, all the same technicians. It’s just the transition to the new name.”
Specializing in collision repair, Endvi Auto Body has a staff of eight: two office workers, two detailers, three body technicians and a painter.
“It’s kind of a lot of the same, just a different name,” Chamberlain said.
Chamberlain said she doesn’t believe her job has changed much from before. She wants to get out into the Ionia area, she added.
“I want to become more involved in this community than I was before,” she said.