According to a press release, the program is designed to serve a variety of professionals employed by aftermarket organizations that provide products and services purchased for passenger and light to heavy-duty vehicles. This includes manufacturing, retail distribution, wholesale distribution, service and repair, as well as aftermarket support organizations, including associations, technology, training and sales.
The program is a compliment to Northwood University's long history in the automotive sector, which also includes undergraduate majors and a professional development arm of the university called the University of the Aftermarket, said Lisa Fairbairn, assistant vice president and dean of the Richard DeVos Graduate School of Management.
"It's kind of a niche MBA for sure, but we have a lot of strategic partners at the university that are in the aftermarket, as well as a strong graduate pipeline in the automotive aftermarket, so it's continuing that history that we've had," Fairbairn said.
Northwood University offered the program in the past, with its last class graduating in 2011.
"In this dynamic and fast-paced industry, continuous learning is more important than ever," said Richard Guirlinger, a veteran and executive of the aftermarket industry and alumnus of the program, in a press release. "This program combines a comprehensive business education with specific needs of industry professionals. I continue to draw on my learnings from this program to make an impact with customers, employees and leaders in the industry."