It is now 2019, and Facebook and other social media platforms are increasingly more important for businesses. They are free, so take advantage of them!
One of my favorite things to do on our Facebook page to encourage conversation and fan interaction is create a giveaway for something small, such as asking them to post a picture of their Christmas tree to win a Visa gift card. It is a cool way to be able to comment back and forth and ‘personify’ your brand by interacting with people on your page. It is also something out-of-the-box that no one would expect a body shop to do. With an industry like ours, no one knows when they may be in need of a collision repair center, so staying top-of-mind through a variety of different ways is crucial.