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Thursday, 17 January 2019 21:40

MSO CMO Megan Williams Stresses Community Support in Marketing Efforts

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Chief Marketing Officer Megan Williams coordinates all of the marketing at Lefler Collision & Glass Repair Centers. Chief Marketing Officer Megan Williams coordinates all of the marketing at Lefler Collision & Glass Repair Centers.

Index

Q: On your website, you list more than 300 nonprofits to which you provide donations and/or support. How do you pick the ones to support?

 

A: We are thankful to be able to support the 300 nonprofit organizations we have listed on our website. While it is very difficult to determine who we can and cannot assist, I have a few things to look at before deciding. Once I receive a donation request, I look at the organization’s Facebook and website to get a better idea of what they do and how many people seem to benefit or support their organization. I then try to decide the most beneficial way for us to help them. It may be that they want us to post their event’s information on our digital road signs, or they want a donation basket for an auction or for us to donate money to assist in the purchase of something they are in need of. We always want to make sure we are giving to organizations that are helping further our core mission---the betterment and growth of our city. We also want to ensure our money is going to the right place and is actually going to the people in need.

 

Q: I know your #1 mission with philanthropy is your incredible work in Myanmar. Can you give us an update on what is going on?

 

A: In 2017, our CEO, Jimmy Lefler; his wife, Stephanie; and I started a nonprofit called Reclaimed Lives International to help the women of Love Loom House in Myanmar (formerly Burma). Jimmy has been to Myanmar to volunteer and work with Love Loom House and the network of orphanages more than 11 times in the last decade. Following his intense passion for the people of Love Loom House, he has taken me and other Lefler Collision team members to Myanmar to assist in the mission multiple times, so it has become a unifying cause we are passionate about.


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