Tuesday, 06 February 2018 20:46

New Baden Auto Body in IL Becomes 3rd Generation, Family-Owned Shop

Written by Staff, Herald Publications
Tim Hoerchler (right) hands over the “keys” of New Baden Auto Body to his son, Brian (left). Brian Hoerchler is now the third-generation owner of the family business, located at 302 S. Railway St. in New Baden. Tim Hoerchler (right) hands over the “keys” of New Baden Auto Body to his son, Brian (left). Brian Hoerchler is now the third-generation owner of the family business, located at 302 S. Railway St. in New Baden.

When Brian Hoerchler was a young boy, he would oftentimes help his dad at the family auto body shop, sweeping floors and doing other odds-and-ends projects.

 Now, he is the new owner of New Baden Auto Body.


On Jan. 1, Brian took over the family business from his dad, Tim Hoerchler, making New Baden Auto Body a third-generation, family-owned-and-operated business.


Before Tim Hoerchler was the owner, his dad, Harold Hoerchler, started the company.


“My dad started the business in 1957, and the first shop was right across from the (now police station) on Hanover Street,” Tim Hoerchler said.


The shop moved in 1966 to where they are now, on South Railway Street.


“There used to be a lumber shop there, and they tore it down and put in the auto body shop,” Tim Hoerchler said.


Harold Hoerchler ran the business until April 1, 1979, when Tim took over.


Throughout the years and the changing of hands, the services had changed too.


“From 1957 until 1979, the services that we offered were just auto body repair, painting and towing,” said Tim Hoerchler.

He added that when he took over in ’79, they added 24-hour towing and in-house framework.


They have also added vehicle air conditioning work and selling tires to their list.


Now that Brian Hoerchler is in the picture as the owner, he said that plans for the future include bringing the business back onto Hanover Street so they can be seen more by customers and residents.


“Where we are located now, a lot of people don’t really see us or know about our business,” said Brian. “Since we are not on the main street, we oftentimes get overlooked.”


Brian also said that he’d like to do more mechanical work and hire another employee in the future.


Brian is definitely no stranger to the business. He helped his dad as a kid at the auto body shop, even before he began working there after high school.


Tim Hoerchler said he’s not going anywhere yet though; he plans to stick around for a while, helping out at the shop.


“And make sure I drive Brian crazy every once in a while,” he laughed.


The transition of the company to his son is very exciting for Tim.


“It’s a third-generation business, and there are not a lot of third-generation body shops in this area,” he said.


New Baden Auto Body takes pride in its work and customers.


“We have guaranteed our work from day one. We don’t have comebacks that cost a lot of money to have fixed,” said Tim Hoerchler. “We have always guaranteed and will continue to guarantee our work. We want to service the people and do a good job and do it right. That’s always been our goal.”


The Hoerchlers said they accept all insurance work.


“Don’t ever let the insurance company tell you where to take your car,” said Tim Hoerchler. “You pay for it. You pay for the insurance. It’s up to you---not the insurance company---[to determine] where your car gets fixed.”


In addition, they stress supporting local businesses.


“Your local businesses are the ones that support your children’s sports and academic programs, so work with your local businesses,” said Tim Hoerchler. “You need to do your business in town so we can keep business in town.”


New Baden Auto Body offers a virtually unlimited list of services because of its 59 years in the auto body repair business.


When it comes to its business, it offers its customers fair and honest pricing to go along with its expert results.


Listed below are the services the shop offers its clients:


• 24-Hour Towing
• Auto Body Repair
• Auto Body Collision Repair
• Frame Straightening
• Tire Installation
• Dent Removal
• Auto Glass Repair
• Insurance Claim Processing


For more information about New Baden Auto Body, stop by and see Brian at 302 S. Railway St. in New Baden, or call (618) 588-4571.


We thank Herald Publications for reprint permission. 

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