Wednesday, 28 June 2017 11:27

ASA Midwest Hosts Annual Tailgate, SOS Kickoff

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In recent months, ASA Midwest has been busy pursuing their goal of advancing professionalism and excellence in the automotive repair industry. In June, the association held its Annual Tailgate event, after expanding its SOS program in May when they kicked off the first meeting for the Central MO chapter.

On Saturday, June 3, ASA Midwest held their Annual Royals Tailgate event, sponsored by Advance Auto Parts, and over 50 attendees indulged in food, frozen margaritas, music, games and networking before watching the Royals defeat the Cleveland Indians with a score of 12 to 5.


ASA Midwest Executive Director Sheri Hamilton recounts, "Our members had a great time, and we owe a great big thank you to the Advance Auto Parts team members who worked the grills in the heat to keep attendees well-fed and entertained."


On Thursday, May 4, ASA Midwest kicked off the newest Shop Owner Support (SOS) Group with the Central MO Chapter, and the meeting was held at Midwest Autoworx in Columbia, MO. These SOS Groups allow ASA Midwest member shops to meet monthly to discuss important topics related to running successful businesses, and Hamilton attended the kickoff to share guidance and offer additional insights.


James Copeland, owner of Midwest Autoworx, hosted the event for 12 local shop owners and led them through the discussion. DK Motors' Devin Kelley was in attendance and provided his feedback: “I have to admit I was feeling a little unsure about the concept of an SOS group. We work so hard to develop our business models and want to protect the things that make them unique. Once I was explained the structure, flow and agenda of an SOS meeting, I quickly became more curious. I decided to take a leap of faith by joining and attending a meeting. Once around the familiar faces of our local chapter members, I was reminded that we all share similar values. ASA is serious about protecting personal financial information, and that was clearly expressed from the beginning of the meeting. Even though it was our chapter area's first SOS meeting, it went very well. By the end of the meeting, I knew I had way more to gain from my peers than I realized. Now I am brainstorming ways to expose aspects of my business that may be valuable to others. This is a valuable opportunity!”


A different area shop hosts each monthly event which includes dinner and a shop tour. SOS opportunities are only available to association members with an attendance rate of at least 80%. For more information about ASA Midwest's SOS events, contact the association at 816-781-5801.