Friday, 31 August 2007 10:00

NABC Recycled Rides Program Starts Rolling

Written by Autobody News staff
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The National Auto Body Council (NABC) has implemented a new program to assure that the holidays come early for transportation-challenged families across the country.

        Recycled Rides is a nationwide awareness project that assists members of the NABC to repair and donate recycled vehicles for families in need. As part of the program, participating members will donate refurbished family-size vehicles on Monday, November 19, just prior to Thanksgiving.

        The concept is based upon Akzo Nobel’s Benevolence Program, a program in which shops using its paint refurbish and give away vehicles. The Akzo Nobel Benevolence Program has been donating vehicles to families and organizations in need since 1999.

NABC Recycled Rides 2007 Charter Participants


*F. Lofrano & Sons - San Francisco, California

*Cooks Collision - Northern California

*FIX Auto Headquarters - Southern California

*911 Collision Centers - Tucson, Arizona

*911 Collision Centers - Las Vegas, Nevada

*Precision Paint & Body - Beaverton, Oregon

*Keenan Autobody - Philadelphia, Pennsylvania

*Moppert Brothers Autobody - Philadelphia, Penn.

*Greg Petersen CARSTAR - Omaha, Nebraska

*Sports & Imports - Atlanta, Georgia

        Additional development support came from Roger Cada of State Farm and his wife, Susan, who are active in a similar faith-based program. Cada was recognized with an NABC Pride Award in part for his involvement in the charity.

        The NABC Board of Directors enthusiastically embraced the Recycled Rides concept when it was proposed two years ago by Akzo Nobel’s Tom Moreland, an NABC board member. Gary Wano and then NABC Treasurer Russell Thrall III chaired the 2006 initiative, collecting information and spearheading the development of the program with significant assistance from Roger and Susan Cada.

        NABC Treasurer Karen Fierst invited shop owner and newly-elected NABC board member Michael Quinn, 911 Collision Centers, Tucson, Arizona, to get the program off the ground in 2007 by finalizing the program’s format and authoring a Recycled Rides collision repair shop program guide and operations manual.

        “NABC’s Recycled Rides provides shops with all the tools they need to successfully implement the program,” explained Quinn. “The program guide is a step-by-step roadmap that includes obtaining a suitable vehicle, what to look for in a local charity partner, how to secure parts and materials donations and preparing and implementing the give-away event.”

        Added Fierst, “The charter shops involved in this inaugural year have really stepped up to the plate. They are the pioneers in what NABC plans to be an ongoing project for our members. Mike Quinn has done a great job of pulling these folks together.”

        “Recycled Rides was developed as a vehicle to facilitate NABC’s core mission of developing and implementing programs and activities to enhance the image of the collision industry,” stated NABC Executive Director Chuck Sulkala. “What better way to accomplish that than having our suppliers, vendors, shop owners and technicians all working together to improve local communities?”

        Many insurers, paint vendors and parts suppliers have expressed interest in supporting Recycled Rides and participating shops by donating cars, materials, parts and other related items. NABC plans to work directly with the shops involved to help bring local and national exposure to the good works of the profession.

        “During this pilot year we’ll evaluate our procedures with the assistance of the charter shops so we can continually grow this program,” continued Quinn. “It’s a great way for a shop to make a difference in its own community utilizing the skills it knows best. My personal goal is to have 500 shops participating in NABC’s Recycled Rides by 2010. Imagine 500 simultaneous vehicle donations!”

        Troy Holm and Collision Services will support Recycled Rides by assisting with development of the project kit which will go to participating shops. The kit includes a notebook, key documents and a CD. In addition, Collision Services is taking care of printing informational brochures, securing the big green bows and banners and sending out the shop certificates at the end of the project.

        “NABC hopes that, in addition to benefiting society, this type of activity will excite shop employees and help change the image it has both of itself and the community at large at a grassroots level,” said current NABC president Thrall. “Getting Recycled Rides off the ground is significant on many levels, not the least of which is that it directly parallels the goals of NABC’s 2007 industry image campaign.”