John Yoswick

John YoswickJohn Yoswick is a freelance automotive writer based in Portland, Oregon, who has been writing about the collision industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com).

He can be contacted at john@crashnetwork.com 

Thursday, 04 June 2020 14:41

Shops Share More Ideas on How to Get Work In the Door

Written by


Shops’ backlog of work dried up this spring, with one national survey of 500 shops finding that even in April, more than three in four could schedule any new work within one week or less.

So what steps are shops taking to try to get more work in the door?


Massachusetts shop owner Carl Garcia said being a LINE-X franchise has helped, as Carl’s Collision Center has seen an influx of customers putting some money---including federal stimulus funds---into fixing up their pick-ups.


“We’ve gotten very big into RVs, fixing a lot more of them than ever before,” Garcia said. “I think we’re going to have to have an open mind about doing different types of work to survive in the future.”


Michael Berounsky of Ben’s Auto Body in Portsmouth, NH, agreed.


“We’re spending more money on marketing and radio ads, including advertising for restoration work, which we have not done in more than 20 years,” he said.


Another New Hampshire shop owner said he’s halted ads “slamming insurance companies,” and is instead “projecting a positive attitude that we are all in this together and we all will pull through, and that my business will be here to help out the community in any way.”


Gigi Walker of Walker’s Auto Body in Concord, CA, is calling her shop’s regular fleet accounts to ask if they have “any clean-up work we can do on any of their fleet vehicles.” She said the shop is offering free detailing for each vehicle that comes in, and is “doing work for the food bank fleet at no cost to keep them on the road.”


Jeanne Silver of CARSTAR Mundelein in Illinois said they are pursuing more fleet work as well, and is having the shop’s marketing manager “contact local agents on a regular basis to let them know we are open.”

Previous Page Continue reading »