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John Yoswick

John YoswickJohn Yoswick is a freelance automotive writer based in Portland, Oregon, who has been writing about the collision industry since 1988. He is the editor of the weekly CRASH Network (for a free 4-week trial subscription, visit www.CrashNetwork.com).


He can be contacted at john@crashnetwork.com 

Friday, 03 June 2016 16:13

Retro News: June 1996, 2001, 2006, 2011

Written by

Index

5 years ago in the collision repair industry (June 2011)


One reason motorists shopped and switched auto insurers more aggressively in 2010 may be that auto insurance advertising soared 22.6 percent to a record-high $5 billion last year, according to analysis by Dowling and Partners Securities. That reversed a 4.2 percent decline in advertising in 2009.

Prior to 2009, the industry had increased advertising spending for seven straight years. In the past decade, insurance industry advertising – the vast majority of which focuses on auto insurance – has grown 211 percent from $1.6 billion in 2001.
The biggest jump in advertising last year was by Farmers Insurance, which spent $505 million, up 125 percent from the previous year.

 

– As reported in CRASH Network (www.CrashNetwork.com), June 6, 2011. The growth in insurer advertising didn’t end in 2011; it reached a record-high of $6.4 billion in 2014, up 28 percent from the 2010 total.


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