Wednesday, 18 February 2015 00:00

Car Purchases Expected to Soar in 2015 Says Huntington Bank Survey

Huntington Bank’s Third Annual Midwest Economic Index states 16 percent of consumers will purchase a car in 2015. The response represents a 10 percent increase over definite intent for car purchases in 2014 for consumers interviewed in Indiana, Michigan, Ohio, Pennsylvania and West Virginia.

“It’s still a great time to buy,” said Huntington Auto Finance Director Rich Porrello. “Consumers are benefitting from low interest rates, high trade-in values and a wide range of manufacturer incentives. Add to that enthusiasm for an outstanding 2015 model year, falling gas prices and the ongoing economic recovery, and we’ll continue to see strong buyer demand throughout the year.”

In comparison to consumers with definite plans to purchase a car in 2014, the Midwest Economic Index revealed increases of 13 percent in West Virginia, 12 percent in Western Pennsylvania, 11 percent in Indianapolis, 9 percent in Michigan and 8 percent in Ohio.

The automotive industry has now experienced five consecutive years of growth in the number of autos sold and is poised for a sixth in light of increased consumer optimism about the U.S. economy.

However, studies by IHS Automotive on Polk Co. registration data found that the average vehicle on American roads runs more than 11 years old.

In line with this growth, Huntington experienced its fifth consecutive year of record loan production in 2014. With loans totaling $5.2 billion, Huntington financed more cars than any other time in its 60-year history serving the automotive industry. During the year, Huntington added hundreds of dealers to its network, which now totals more than 3,700 dealers in 17 states. Additionally, Huntington held to super-prime lending, serving dealers locally and delivering 70 percent of indirect loan decisions within three seconds or less.