Thursday, 17 April 2014 18:57

Sherwin-Williams Supports NASCAR Green Initiative, Applies Low VOC Paint for Motorsports Teams

Sherwin-Williams, the “Official Transportation Finishes of NASCAR” sponsor, is honored to support the second annual NASCAR Race To Green initiative, March 29–April 27, 2014. Sherwin-Williams is also supporting NASCAR green efforts through education initiatives, promoting awareness of low volatile organic compound (VOC) paints—like Sherwin-Williams Automotive Finishes AWX Performance Plus waterborne refinish system, which meets the strictest VOC limits in North America—and initial application for select teams in the industry.

Roush Fenway Racing uses AWX Performance Plus on each of its six race cars.

The No. 51 Turner Scott Motorsports Chevrolet driven by Justin Algaier ran a special Sherwin Williams paint scheme in Darlington, SC, and was also painted using AWX Performance Plus.

“Sherwin Williams and NASCAR should be applauded for educating NASCAR fans and the marketplace more generally about the value and availability of low-VOC paints. VOCs are commonly used in paints and can cause cancer and neurological and reproductive harm. Once applied, VOCs evaporate into the air for months afterwards. By using its market and cultural influence to educate fans and other businesses about the availability of low-VOC paints and its ease of use, NASCAR and Sherwin-Williams are helping to move the marketplace towards a less toxic environment,” said Allen Hershkowitz, Ph.D., senior scientist for the Natural Resources Defense Council (NRDC).

“More than a dozen NASCAR teams currently use Sherwin-Williams Automotive Finishes, and we aim to help teams cross the finish line and ensure that their cars and their sponsors always look good circling the track,” said Bobby Moody, director of motorsports for Sherwin-Williams Automotive Finishes. “We also want to assure them of our commitment to use the most environmentally-responsible coating products in the world and plan to expand application and educational awareness of the lower VOC paint to more race teams.”