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Monday, 05 February 2007 14:59

MQVP files suit against Keystone Automotive

MQVP has sought at least $20 million in damages and other equitable relief on several claims filed against Keystone Automotive regarding their distribution of parts.

MQVP filed the complaint in the Federal District Court for the Eastern District of Michigan on Dec. 1, 2006. The company claimed that Keystone violated MQVP’s registered trademarks by the distribution of parts outside of the MQVP® program. Keystone Automotive said they believe the lawsuit lacks merit.

 “Based on our evaluation to date, Keystone does not believe it has any liability to MQVP. In addition, should any liability be determined, we do not believe it would have a material impact to the company's financial position,” said Richard Keister, president and chief executive officer of Keystone Automotive.

 MQVP said Keystone, who was a program member for several years, dealt in parts not tracked or certified as MQVP program parts, distributing those parts as if they were actual MQVP parts. MQVP said this would violate their trademarks.

 Keystone said it had been a qualified participant in the MQVP program since its inception in 2003. Keystone said it voluntarily withdrew from the program in November 2006, and at that time was a member in good standing.

 In addition to having participated in the MQVP program, Keystone is the nation’s largest supplier of CAPA certified aftermarket collision replacement parts to the body shop industry, providing more CAPA parts than all other US distributors combined.

 “The quality and integrity of Keystone's Platinum Plus parts are most important and fundamental to our business. Keystone is recognized as an industry leader and commits substantial time, energy, and resources to ensure that our employees maintain the highest level of integrity and abide by our policies and quality standards. We stand behind all of our parts with the most comprehensive warranty in the aftermarket collision replacement parts industry,” Keister said.