Friday, 07 February 2014 20:52

PPG Introduces New Color Tool

PPG has introduced a dedicated color tool for the value Refinish user. The Value Color Deck provides a visual alternative for finding the best color for a refinish repair. Consisting of 1,800 large, color chips chromatically sorted and sprayed with Refinish paint, the Value Color Deck is the latest addition to PPG’s comprehensive line of best-in-class color identification and matching solutions.

“PPG recognizes the importance of the value segment,” said Jennifer Boros, PPG Automotive Refinish segment manager, solvent-borne brands. “The Value Color Deck is one more solution we can offer to collision centers for their vehicle repairs. For the repair technician, this is an affordable path to visual color assessment. Our customers will quickly view the tool as an accurate and effective means to identify the right color for the job.”

According to Boros, the Value Color Deck provides the necessary color information required for most cost-effective repairs. The tool will be updated annually. Its chromatic color display opens countless possibilities of color choices independent of vehicle manufacturer, and the large chip size, with its continuous color display, makes it easy to plaque the chip to the vehicle.

“As industry leaders we are committed to providing all our customers with the tools they need to do the very best refinish job possible,” added Mary Kimbro, PPG global color director. “We want to support the value sector with efficient color tools that simplify the color identification process. The Value Color Deck will go a long way to ensure PPG customers have the right tools for the job.”

The Value Color Deck is the latest addition to PPG’s industry-leading lineup of color identification and matching tools that includes color information books, Paint It, and COLORMOBILE® and PAINTMANAGER® software.
For more about the Value Color Deck, visit the site at www.ppgrefinish.com or call (800) 647-6050.