Thursday, 23 May 2013 18:10

WIN Wins Big with 2013 Education Conference in Phoenix

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The Women’s Industry Network (WIN) kicked off its three-day Education Conference at the Ritz Carlton Hotel in Phoenix, AZ,  with a Cinco de Mayo welcome reception that included teambuilding games and events.

The theme of the 2013 WIN Education Conference held on May 5-7 was “Empower the Leader Within.” The focus of the conference centered on leadership development, technology, industry trends, hiring and career progression.

According to Margaret Knell, 2013 WIN Incoming Chair, the event was well attended by over 160 women in the collision industry, including shop owners and employees, manufacturers and service providers to the industry.


“We’re very pleased by the attendance at this year’s conference,” Knell said. “The WIN conference provides a unique opportunity for women to network with other women in the industry and learn how to be forward thinking in a dynamic and changing industry.”

On May 6, keynote speaker Susan Fowler with The Ken Blanchard Companies, presented “The Promise of Optimal Motivation.” In her speech, Fowler discussed how motivation can be taught, learned and nurtured as a skill. She said that instead of relying on others to motivate us, we can take responsibility to motive ourselves, and in the process, improve the quality of our work, relationships and life experiences.

One of her key points was that it’s the quality of the motivation that matters most. Fowler’s research is based on 6 levels of motivation:

1. Disinterested (lowest level, we’re not even participating)
2. External Motivation (risky, because they can be taken away)
3. Imposed Motivation (we do something because we have to)
4. The Aligned Motivational Outlook (tied to important and meaningful goals)
5. The Integral Motivational Outlook (part of who we are, fulfills sense of deep purpose)
6. The Inherent Motivational Outlook (it’s fun and enjoyable; at this level our competence is in sync with the task at hand and we’re “in the zone”)

The afternoon session on “Recruiting, Hiring & Careers” was a panel discussion with Marie Artrim, VP Recruiting with Enterprise, Kathy Mello of TGIF Body Shop, and Stacee Royce of 3M. The panel was moderated by Denise Caspersen of ASA. Topics covered included what hiring managers are looking for, how to attract the best talent, and how to keep your employees engaged and committed to your company’s success.

One of the key takeaways from all three panelists was that interviewees need to have the basic job qualifications, but “attitude is everything.” Another word of advice was to follow-up with the company after submitting a resume (via email or phone) and show interest and initiative. Ask for the job if you want it.

Day two of the conference started early with a WIN Scholarship Industry Walk. Over $3,000 in donations were raised for the WIN Scholarship Fund.

The May 7 keynote speaker, Barb Moses, VP of Discover Leadership Training, presented “Empowering the Leader Within by the Observer becoming the Observed.”

The afternoon panel session on “Emerging Technologies & Trends” included panelists Rick Leos of Toyota, Jim Muse, Director of Industry Relations with Axalta, and Gina Pingitore of JD Powers & Associates. The panel was moderated by Liz Stein of Assured Performance. Panelists discussed the rapidly changing auto industry (projection of a driverless car in 2020!) and the importance of training and access to auto repair information.

Jim Muse from Axalta spoke about private equities’ interest in the collision repair business. He stated that even though there has been a significant decrease in the number of body shops since 2006 to 36,800 shops, the larger shops with strong operating procedures are doing very well. According to his research, the top 2,000 shops bring in 21% of the total revenue.

“Why would private equity invest in a flat industry?” he asked. “For the ability to improve the process and be more efficient.”

Muse described the future state of the supply chain as:

1. Increased consolidation of the Distributor
2. Elimination of Waste
3. Improved Service Level Agreements
After lunch, the following break-out sessions were offered:
1. “Predictive Estimating” with Rick Leos of Toyota
2. “Cash Through Clarity” with Lisa Cherney of Conscious Marketing
3. “Laugh Yourself Healthy” with Norma Richardson, The Body Knows Best
After two full days of networking and learning opportunities, Christy Jones, of R Jones Collision in Des Moines, IA, said, “The conference was well worth every cent. It was a great way to get out of the shop, re-energize and meet other women in the industry.”

To find out how you can become a member or support WIN, please visit the website at www.womensindustrynetwork.com or contact Margaret Knell at margaret.knell@i-car.com.


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