The organization reported a 50% increase in member engagement since 2010 and a nearly 13% average increase in conference attendance since 2007. The organization published its first annual Report to the Industry, which gave visibility and transparency to the organization’s activities, financial data, and sponsors.
Victoria Jankowski, WIN Chair stated, “While this committee-run organization has come a long way, focus on the core mission remains the same; a strong sense of community, scholarship support, and ongoing educational efforts for our members.”
WIN has increased its visibility within the industry in a variety of ways. Its members have made an impact on membership through networking, personal connections, and corporate awareness.
Enhanced publicity efforts around the 2012 Annual Conference in Atlanta, GA, generated buzz beginning three months prior to the event and featured an expanded scope of speakers covering a variety of topics.
As an example, Robyn Benincasa, adventure racer, firefighter and motivational speaker, addressed the conference’s theme of, “Be the Change.”
“Her message of strength, perseverance, and accomplishment both resonated and inspired everyone in the room," said Ruth Weniger, WIN Communications Chair and CEO of Airbag Solutions.
A variety of sponsorship levels and conference sponsorship opportunities have helped spread organizational awareness of WIN within sponsoring companies, as well as the industry at large. The greatest expenditures in the WIN budget are related to the Annual Educational Conference, which provides attendees with an opportunity to interact with their collision industry peers and receive educational opportunities. Once sponsorship is secured, WIN subsidizes 35% of each attendee’s cost to attend the conference.
To continue strengthening its program and providing measurable improvements in 2013, the WIN Board Strategic Planning Session identified three primary objectives at the start of 2012:
• Enhance the value of WIN membership and sponsorship
• Increase industry visibility of WIN, our activities and our members
• Establish a more robust operational and governance structure for the Board of Directors
Jankowski stated, “Like any growing organization, WIN will continue to be challenged with building stronger operational processes, creating consistency in communication that supports the WIN mission, and tracking progress so we can support continued success.”
The Board and committee members are engaged and confident that these objectives will align WIN for another successful year in 2013 and enable the organization to continue its momentum.
“WIN will continue to explore new ways to connect with women in the industry, keep our sponsors engaged, and support the positive energy our network brings to the overall industry community. As the organization grows, expect to see more ways WIN can contribute,” Jankowski said.
“We are ever grateful for the continued generosity of our sponsors who support our efforts to engage women in the Collision Repair Industry and we welcome new members and sponsors who are similarly committed to advancing our mission,” she said.
To learn more about WIN, visit www.womensindustrynetwork.com.