Tuesday, 20 November 2012 21:27

SEMA Awards Best New Cutting-Edge Automotive Products

The Specialty Equipment Market Association announced the winners of the New Products Showcase Awards held at the 2012 SEMA Show on Oct. 30. The event recognized the most cutting-edge automotive products on the market or about to hit the market. This year, more than 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2012 New Product Award Winners are:

Collision Repair & Refinish Product
Winner: Matrix Wand 3-D Blueprinting System, Matrix Wand 3-D Blueprinting and Discovery System
Runner Up: Goliath Carts, D1-A ‘Mobile Detailer’ Detail Cart
Runner Up: PRO-TECH-IT, PRO-TECH-IT Reusable Covers

The Matrix Wand 3-D Blueprinting and Discovery System wand has cameras on both ends, and when passed in front of a damaged car, identifies damaged and ‘trusted’ areas. It allows for three-dimensional XYZ measurements, while the repair analysis software allows comparison of any two XYZ points.


The D1-A “Mobile Detailer” from Goliath Carts utilizes the standard Goliath technology of a “closed system” that provides security and control of all tools and materials required by the detail and car wash departments of a collision repair shop. The cart is designed to minimized contaminants on the paper rolls and detailing supplies. Power tools can be connected on a mounted power strip.

Pro-Tech-It was also granted a runner up spot for the Collision Repair and Refinish category for its magnetic car covers. The durable, reusable covers are designed to replace disposable car covers, reducing both costs and waste.

SEMA recognizes a wide array of products, many of which aren’t confined to the collision repair industry.

Engineered New Product
Winner: Mastershift, Magnum Paddle and Sequential Type Shifter
Runner Up: Detroit Speed, 1964.5-1970 Mustang Aluma-Frame
Runner Up: MSD Performance, MSD Atomic LSTM, EFI for LS Engines

Exterior Accessory Product
Winner: Husky Liners, Husky® 5th Wheel Tailgate w/ Backup Camera Mount
Runner Up: Rampage Products LLC, Self Contained Electric mirror and power supply
Runner Up: Hornblasters Inc., HornBlasters Jackass 228VX

Interior Accessory Product
Winner: Edge Products/Superchips, TrailDash
Runner Up: Xtreme Outfitters, Cargo Assault Mount
Runner Up: U-Ace Inc./Formosa Saint Jose Corp., 3D MAXDURA FLOOR LINER

Merchandising Display
Winner: Extang/Truxedo/UnderCover, UnderCover Flex
Runner Up: AMP Research, PowerStep POP
Runner Up: Extang/Truxedo/UnderCover, UnderCover SwingCase

Mobile Electronics Product
Winner: INTRAPHEX, Smartphone Integration Device (S.I.D.)
Runner Up: Auto-i (Canada) Corp., Special OE Fit Camera for Commercial Van
Runner Up: Brandmotion, Loftlite LED Interior Lighting Kit

Off-Road/4-Wheel Drive Product
Winner: BedRug Inc., BedRug and BedTred for Jeep®
Runner Up: Fuel-Tool, Fuel-Tool PT500 Fuel Transfer System
Runner Up: Hi-Lift Jack Co., Hi-Lift Off-Road Base

Packaging Display
Winner: Edge Products/Superchips, TrailDash
Runner Up: MSD Performance, MSD Atomic EFITM, Master Kit Packaging
Runner Up: Solution Finish Trim Restorer, Solution Finish, Rich Evans DIY Kit

Performance-Racing Product
Winner: ATI Performance Products, ATI Cast Aluminum T-400 SuperCase
Runner Up: Lingenfelter Performance Engineering, CTAP-001 Clutch and Throttle Activation Position Switch
Runner Up: Zeitronix Inc., Ethanol Content Analyzer with Flow Through Sensor
Performance-Street Product
Winner: COMP Performance Group, COMP Cams 4-Pattern Camshafts
Runner Up: ProCharger, ProCharger i-1® supercharger
Runner Up: COMP Performance Group, Inglese Sidedraft EFI System

Powersports Product
Winner: K&N Engineering Inc., K&N Street Metal Intake System
Runner Up: Warn Industries Inc., WARN Vantage 3000-S Powersports Winch
Runner Up: AMSOIL Inc., AMSOIL DOMINATOR Octane Boost

Street Rod/Custom Car Product
Winner: MSD Performance, MSD Atomic LSTM, EFI for LS Engines
Runner Up: Powertrain Control Solutions (PCS), 6 SPEED VALVE BODY

Tire and Related Product
Winner: Pirelli Tire North America, Pirelli Cinturato P7 All-Season
Runner Up: Mickey Thompson Performance Tires & Wheels, ET Street Radial Pro
Runner Up: Mickey Thompson Performance Tires & Wheels, Street Comp

Tools & Equipment Product
Winner: Miller Electric Manufacturing Co., MultimaticTM 200 TIG/MIG/Stick Welder
Runner Up: Del City, Brake Line Wrench Kits
Runner Up: Wray Products, The Stand Hand Plus

Van/Pickup/Sport-Utility Product
Winner: CURT Manufacturing LLC, Easy Mount Electrical Brackets
Runner Up: AnzoUSA, 2007 and up Chevrolet Silverado/GMC Sierra 5 Function LED Tailgate Spoiler
Runner Up: Elephant Stand, Elephant Stand Swivel Hitch

Wheel and Related Product
Winner:Hotchkis Sport Suspension, Hotchkis Performance Wheels Model - H Sport
Runner Up:Concept One/Klutch Wheels, Concept One Executive CSL5.5
Runner Up:Enkei Wheels, COMPE

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