Thursday, 23 August 2012 22:22

Looking Forward to SEMA at Foose Design

It’s hard to believe, but as I write this, SEMA (Specialty Equipment Marketing Association) Show in Las Vegas, the biggest automotive show of the year, is only a few short weeks away.

The Aftermarket, OEM’s and Suppliers take over three exhibit halls with displays and exhibits of their latest products and vehicles. SEMA is a very important event for all of us at Foose Design, and we never miss it. This year at SEMA, we will feature three purpose-built Foose vehicles. We also have a special build that will return to the SEMA Show—more on that later. The builds we are completing will feature the design and fabrication efforts of everyone at Foose Design and here are some details.


WD-40 Company Projects
Once again we are teaming up with WD-40 for two vehicle builds in support of SEMA Cares Charities (Childhelp®, The Victory Junction Gang® Camps, SEMA Scholarship Program).

WD-40/SEMA Cares Foose ‘53 Ford F-100
It’s the 60th Anniversary of WD-40® Multi-Use Product. To celebrate this milestone, Foose Design is customizing a 1953 Ford F-100 Pickup, designed and built to maintain the look and feel of that truck used to deliver the first case of the product approximately 60 years ago. We will keep the original look, but update the drive train, suspension, wheels and tires and paint. I created a tribute, period correct, Rocket Chemical Company logo for the doors.
We have many suppliers that are helping us build, including LMC Truck Parts. The final design will be a tribute to the WD-40 Company and its history. The vehicle will be displayed in the Grand Lobby near the Central Hall, showcased at key West Coast auto shows and events in December 2012, and then auctioned at the 2013 Barrett-Jackson Collector Car Auction in Scottsdale, AZ, with proceeds benefiting Childhelp and The Victory Junction Gang Camps.
WD-40 Multi-Use Product, created by Rocket Chemical Company in San Diego, was developed as a water displacement material and was first used on the Atlas Missile Program as a rust inhibitor. The final formula was the 40th formula tried, hence the name WD-40.

WD-40 Specialist/SEMA Cares Foose Ford F-350
This project celebrates the new WD-40 Specialist™ line of products and will serve as the companion truck to the ‘53 Ford F-100. The build will have us working in a much larger scale to create a true work truck that has appeal for automotive as well as construction and skilled trades audiences. Following SEMA, the Ford F-350 will be used for a 16-month promotional period and then auctioned with proceeds funding scholarships through SEMA Cares. Starting with a stock 2013 Ford F-350, I am developing a set of custom body kit parts including new front and rear wheel flares, side rockers and front chin spoiler. We will have custom axles made for the correct tire placement and will include numerous upgrades to the already stout stock suspension.  I plan on making a set of very cool, one-off Foose wheels for this project. The custom paint will be completed at Foose and should turn a few heads.

A significant part of my design history is Eldorod, the first car I designed as a full-time employee at Boyd’s Hot Rods. Ironically, it is the last car to be delivered out of the Boyd Shop before it closed in 1998. Based on a 1949 Cadillac, it is sometimes referred as the sister car to the Larry Erickson designed Billy Gibbons owned Cadzilla. My original design had a lot of details that we removed or abbreviated in the interest of delivering the car. When current owner Chris Andrews purchased the car, he contacted me to ask if I would be interested in re-doing the vehicle based on my original sketches. I jumped at the chance. Many subtle design features based on the original design that previously lived only on paper are being fabricated for this re-fresh. The hood line has been changed, the front windshield reshaped to a more gentle curve, the dash has been reshaped to match the hoodline, the wheel openings have been reshaped, front and rear bumpers are restyled including bumperettes from a ‘56 Nomad, and a grille opening from a mid 50’s Olds. New chrome side trim has been custom made and the top has been reshaped, surrounded by a thin chrome trim border and re-skinned in Mercedes canvas. The original maroon color has been repainted in a deep BASF blended blue, based on the color found in my original illustration. A completely new leather interior has been designed, stitched and installed. I am excited to unveil this re-creation in the booth of my sponsor, BASF Paints.

Now for some exciting news I mentioned earlier. Overhaulin’ is back! After nearly a five-year break, I am back with my talented crew changing people’s lives by completely rebuilding their neglected vehicles. The show will air on Velocity and Discovery Channel. Stay tuned for details about new episodes airing in the fall. We are well into the filming on our first episodes, but here’s the good part about the special build—we are going to do a live build of Overhaulin’ at SEMA! We are planning on securing a new vehicle from one of the OEM’s and then we will walk through SEMA like you would in a supermarket, picking out all the parts and components on the display floor to be included on this build. We will do all the disassembly, fabrication, customization, paint, interior and rebuild in front of a live audience. We even have some special plans on how this vehicle may be given away to one lucky SEMA attendee. Stay tuned to my website www.chipfoose.com as I will be providing more details as we get closer.
For those of you attending SEMA this year, make sure to check out my schedule for autographs and appearances. It will be published on my website about two to three weeks before SEMA. If you are not attending SEMA, maybe you should reconsider, there’s going to be a lot of great innovative products to see, and one lucky attendee might drive off with a new Foose vehicle!
I hope to see you in Las Vegas!

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