Wednesday, 20 June 2012 21:09

SCRS Hosts Repairer Driven Education at SEMA 2012 Featuring “Innovation Forum”

The Repairer Driven Education (RDE) series, presented by the Society of Collision Repair Specialists (SCRS), is returning to the SEMA Show for the third consecutive year. With courses individually selected or crafted by the SCRS, the program includes nearly two dozen sessions taking place during the SEMA Show Tuesday-Friday, October 30–November 2, 2012, in Las Vegas. The headline session, “Game Changers–Innovation Forum,” takes place November 2 and features industry leaders discussing what innovation can look like in the collision repair business and how it’s becoming core to business strategy. Other sessions explore how digital marketing, social media and related tools can increase customer retention and loyalty, and how new metals being used in the construction of today’s vehicles are impacting the repair process.

SCRS Executive Director Aaron Schulenburg said, “The RDE series is a tremendous educational opportunity for the collision industry, providing an accessible and affordable education on topics that address issues that truly matter to those working in repair facilities. We were fortunate to be able to present the series at the last two SEMA Shows, and look forward to expanding the program this coming year.”

SCRS partnered with show organizers to present the RDE program at the 2011 SEMA Show. The annual trade show, which saw nearly 30 percent more collision repair attendees compared to the previous year, brings manufacturers of automotive parts and accessories together with industry buyers from all over the world. Manufacturers represent every segment of the automotive specialty equipment market, including restyling, hot rod, trucks and SUVs, and racing and performance.

“The SEMA Show features products from every automotive niche, which makes it the ideal venue for buyers to discover new markets,” said Peter MacGillivray, SEMA VP of events and communications. “Because the collision market is so closely related to many of our traditional market segments, it’s become one of the fastest growing areas and is of huge interest to our attendees.”

In addition to the SCRS RDE series, the SEMA Show will feature nearly 60 educational seminars throughout the week.

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