Monday, 30 April 2012 22:29

Volkswagen Selects OEConnection to Promote Collision Programs

OEConnection LLC, the parts e-commerce technology leader for OEM distribution networks, announced today that it has been chosen by Volkswagen of America, Inc. (VWoA) to support their ongoing Collision Programs.   Under the agreement, dedicated resources from OEConnection will conduct field visits to thousands of collision repair facilities and hundreds of Volkswagen dealers throughout the U.S. to promote the VW Genuine Advantage Parts Program.  OEConnection field consultants will educate and train Volkswagen dealers and their wholesale body shop accounts on CollisionLink®, the online parts ordering and fulfillment solution from OEConnection, which was selected by VWoA in 2010 to automate its discount parts program and help VW dealers compete with aftermarket parts suppliers.

The multi-year consulting agreement follows successful collision initiatives in 2011 that led to a marked increase in incremental sales of Genuine VW collision parts.  Improved Genuine VW parts usage helps Volkswagen customers have the best possible repair experience and ensures optimum occupant safety.

“We are pleased and honored to work with Volkswagen to provide face-to-face consulting and support services that have a proven track record of helping automakers achieve network-wide parts and branding goals while supporting the relationship and mutual interests of dealers and their collision shop customers,” said Chuck Rotuno, President & CEO of OEConnection. “OEConnection has long been recognized as a technology leader, yet Volkswagen understands that what sets us apart is our in-depth knowledge of the industry and our highly-trained services organization.  We look forward to exceeding their expectations."

“OEConnection has become a valuable, strategic partner of Volkswagen,” said Dan DuCharme, VWoA Genuine Parts Product Manager, “and we welcome the opportunity to leverage their technology and marketplace expertise to help grow our collision parts programs, each of which is designed to support our overall commitment to quality and customer support.”  He added, “More important than the benefits that these initiatives provide to VW dealers and collision repairers is what’s at stake for Volkswagen vehicle owners: the assurance that their cars will be repaired according to VW’s strict safety standards and specifications – including the use of genuine VW parts – should they ever be involved in an accident.


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