Monday, 30 April 2012 22:27

Keenan Auto Body Jingle Contest

In a press release on February 17, Mike LeVasseur, President and COO of Keenan Auto Body, announced that the company would turn to their Facebook community of nearly 2400 to aid them in coming up with a jingle for part of their advertising campaign.  Though a production company has produced Keenan’s commercials for the past six years, Marketing Director Craig Camacho said “we felt this year was the year of change,” noting “we know there is a lot of talent out there” in reference to their large Facebook community.

Keenan’s jingle contest began on Thursday, February 16 and runs through Tuesday, May 1.  Winners will be announced on Monday, May 21.  The grand prize winner will receive $1500 cash as well as the notoriety of having their jingle played on the radio and online, while the second place winner will gain $500 cash.  On March 6, Keenan decided to add a third prize, “Fan Favorite,” where eligible entries will be uploaded to YouTube where everyone can vote, and the winner will receive a $300 gift certificate to any of Keenan’s locations.

Since announcing the contest, Keenan’s Facebook page has increased by over 200 “likes,” up to 2658 as of March 28.  They have received fourteen legitimate entries for the contest so far.  According to Craig, “we have received several really good jingles, ranging from ‘Where Do Broken Cars Go,’ (a parody of Whitney Houston's ‘Where Do Broken Hearts Go’), to a country western to one-line catchy jingles.  We are having a blast listening to them and can't wait until we start judging for the best.”

In order to boost awareness of the contest, Mike and Craig recorded a promotional commercial at 94.1 WIP studios which is now running on local radio stations, including 94.1 WIP and 93.3 WMMR, two of the area’s largest media outlets.  LeVasseur hopes the commercial  will “reach a broader audience and spark more entries.”  In their commercial, after Craig sings two potential jingles, Mike advises him to stick to marketing before announcing and describing the jingle contest.  The 60-second promo can be found at www.youtube.com/watch?v=H2De_9IdLfk where it has received 135 views currently.

Keenan announced an additional, smaller contest on their Facebook page on March 27, asking fans to describe their current jingle promotion in fifty words or less.  The winner, who will be announced Friday, March 30 at noon, will receive four tickets to the Phillies vs. Marlins game on April 12 as well as a parking pass.

The jingle contest will be judged by a panel made up of Keenan representatives who will judge entries on a 1-20 point scale for melody, composition, originality, lyrics and creativity.  Rules and disclaimers can be found at www.keenanautobody.com.  Submissions can be emailed to keenanautobodyjinglecontest@gmail.com (if less than 10mg), uploaded to Keenan’s YouTube page, or physically mailed to their corporate office via disk or flashdrive: Keenan Auto Body, Inc., 557-A East Baltimore Pike, Clifton Heights, PA 19018.  Audio or video files are accepted, but files cannot exceed sixty seconds in length.

Keenan Auto Body has eleven centers in Southeastern Pennsylvania and Northern Delaware.  They have been in business for sixty years.


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