Thursday, 22 March 2012 16:14

Verifacts Symposium Recognizes Achievement, Industry Unknowns, and Negotiation

The fourth annual Verifacts Automotive Fix it Right/Fix It Smart Symposium, was held February 23–24, at the spectacular Laguna Cliffs Marriott Resort in Dana Point, California. This invitation-only symposium was attended by 350 collision professionals including shop owners, insurers, and related industry partners.

Industry veteran Dale Delmege was Master of Ceremonies for theday and a half event. In opening the event Delmege asked if anyone remembered the name of Albert Einstein’s math teacher?” After the expected and silent answer of ‘no,’ Delmege answered his own question: “No one remembers his name, yet he unlocked the intellectual key that changed the world.”

This simple question set the tone as Delmege invited the attendees to challenge conventional thought and explore the future. The international line up of speakers and panelists came prepared to do that.

A most unusual and gratifying segment of the Symposium was Verifacts recognition of other industries who have a proven commitment of quality and excellence.

Dr. David Spong, who retired as President of Boeing Aerospace Support, is the only two-time recipient of the Malcolm Baldrige National Quality Award, the only formal recognition of the performance excellence of both the public and private U.S. organizations, receiving said awards from Presidents Bill Clinton and George W. Bush. The Baldridge Award is  given by the President of the United States.

Dr. William Buchanan, an Orthopedic Surgeon with Kaiser Permanente has been instrumental in pursuing continuous improvement in the organization with unprecedented success. Dr. Buchanan also serves as a volunteer on the Los Angeles Sheriff’s Air Rescue Program. Dr. Buchanan brought a video showing an intense display of what the LA Air Rescue people do and how critical systems and procedures are to this process of saving lives.

Los Angeles County Sheriff Lee Baca and the Los Angeles Sheriff’s Department Aero Bureau were recognized for their exemplary Aviation Safety Management System.

Verfifacts CEO, Farzam Afshar, recognized these three with the Verifacts “Role Model and Safety Award.”

Several presentations followed. Negotiate Like the Pros, by Attorney John Patrick Dolan, was informative, uplifting and much fun. Attendees participated in a brief ‘survey’ identifying certain behavior styles. His message: be Tough, Shrewd and Cool Under Pressure. ‘Don’t roll over and play dead—there are other options.’

Fix it Right/Fix it Smart sounds like a simple formula, yet the challenge of the unknown from every industry segment was recognized. Discussion points revolved around the theme of unprecedented change. Recognizing the ‘firehose’ of information being thrown at the industry and how is this to be assimilated and used effectively, to identifying the balance of cost containment intersecting with new technology. As one industry representative confessed, “we are not sure even where we are going.”

Selected industry partners displayed innovative products and were available for education and discussion throughout the event.

Verifacts CEO, Farzam Afshar and COO, Mark Olson, are co-founders of the company. Their collective experience brings a high level of innovative thought, skills and industry knowledge to Verifacts Automotive. The Symposium is a reflection of their industry message.

This Symposium brought together a collaboration of information and an amalgam of industry minds melded together to work towards the ultimate goal of achieving better repairs, better processes, better relationships. In short, a better industry and Verifacts would say, ‘Exposing Excellence in Collision Repair.’

For more information see: www.verifactsauto.com.

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