Back-and-forth bids escalated to near nose-bleed levels on the 1964 Ford Fairlane at the recent Barrett-Jackson’s 4th Annual Las Vegas auto auction. Boldly painted in the striking “Red Hot Chili Pepper” hue from the Sherwin-Williams® Planet Color® Barrett-Jackson® Collector Color Series, the car was the top-selling vehicle of the event, garnering $700,000 – and all going to one, very important charity.

The winning bidder showed his gratitude to those serving in the American military and their families, with one-hundred percent of the sale’s proceeds benefiting the Armed Forces Foundation, a national non-profit organization that provides support for wounded service members and their families, through Project American Heroes. Additionally, Barrett-Jackson waived its commissions on the sale, as it has on all charity sales in recent years.

“Our men and women in uniform are on the front lines every day, and their families are continually called upon to put others first. We at Barrett-Jackson feel strongly about this incredible group of people and amazing charity, and that’s why I am willing to give up one of my prized possessions to show how thankful I am,” said Steve Davis, President of Barrett-Jackson, and (previous) owner of the Fairlane.