Monday, 22 August 2011 20:42

I-CAR Board of Directors Welcomes New Board Member, James Roach, American Honda Motor Company

I-CAR, the Inter-Industry Conference on Auto Collision Repair announced August 9 that James Roach of American Honda Motor Company has joined the I-CAR International Board of Directors as a Board Member.

James Roach has been part of the collision inter-industry for over thirty years and has been employed by American Honda Motor Company since 1978. Currently, Mr. Roach is Senior Vice President – Parts and Service Division of American Honda Motor Company. He manages a workforce exceeding 2,000 employees which are geographically placed throughout 18 locations in the United States. Mr. Roach oversees the areas of automobile customer service, parts and accessories marketing, service marketing, parts inventory procurement and distribution, technical operations, and the improvement of Lifetime Owner Loyalty and CSI for both Honda and Acura automobile customers. He is also responsible for the distribution of service parts and accessories for motorcycle, power equipment, and marine products.

Mr. Roach has successfully integrated four previously separate business divisions into one. Through identifying gaps in communication processes, developing countermeasure plans, and introducing strategic communications channels to defined audiences, employees of the Parts and Service Division are more engaged and productivity is higher.

Elise Quadrozzi, Chair of the I-CAR International Board of Directors stated, “Alongside his extensive experience at American Honda Motor Company, including operational, training, and marketing experience, Jim’s broad knowledge-base and proven leadership in the collision inter-industry will truly be of value in his role on the I-CAR International Board of Directors.”

The Board of Directors sets the overall strategic direction for the organization and assists in obtaining resources in support of the I-CAR Mission. The Board of Directors is comprised of representatives from each of the following six industry segments - collision repair; insurance; equipment, tools, and supplies; education, training, and research; vehicle manufacturers; and related industry services.


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