Tuesday, 05 April 2011 18:40

2010 Recycled Rides Ride-Away Day Event Provides Positive Media Coverage for Collision Industry Participants

The National Auto Body Council (NABC) is pleased to announce that in 2010 over 100 repair facilities across the nation gifted Recycled Rides® vehicles to families and service organizations in need.

Many collision repair participants—who, at a minimum, donated the labor to refurbish the vehicles—found that the initiative provided a boost in positive media coverage regarding their work on the behalf of others.

Much of the reporting surrounded the program’s Ride‐Away Day event, in which the majority of vehicles are donated simultaneously at different locations throughout the United States on the Monday before Thanksgiving.

Multi-year participant Joe Amodei, from 112 Automotive, is one such example. News 12 Long Island and WLNY TV10/55 covered his 2010 Ride-Away Day event in which he and his fellow Long Island, New York repairers gifted 10 vehicles. “To start the process of developing relationships with Long Island, New York media we simply followed the Recycled Rides workbook and utilized the press releases supplied in our Recycled Rides marketing kit,” he said. “The NABC system works.”

Gerber Collision & Glass, with the assistance of Farmers Insurance and the Chicago Bulls, donated a 2002 Jeep Grand Cherokee to the Mercy Home for Boys & Girls. This presentation of the vehicle to the recipients took place at center court prior to the Chicago Bulls’ home game on the special Ride-Away date of January 18, 2011.

“Gerber Collision & Glass was extremely pleased to partner with the Chicago Bulls charity, CharitaBulls, to donate a vehicle to Mercy Home for Boys and Girls,” stated Tim O’Day, president and COO of Gerber Collision & Glass. “Our staff is proud to make a difference in the lives of those in need by giving back to our community.”

Another highpoint of Recycled Rides 2010 were the numerous vehicle donations that took place on the floor of the SEMA and NACE shows, which attracted attention from the local Las Vegas media. “We received coverage from multiple television stations in the Las Vegas metropolitan area and were very pleased with the result,” stated 2010 Recycled Rides Chairman and President of Sterling Autobody Centers, Nick Notte. “The media really seems to respond to the fact Recycled Rides is a nationwide collaborative project that is charitable in nature. This kind of exposure speaks directly to the NABC goal of improving the image of the industry in the eye of the general public, and it was an honor to be involved.”

About Recycled Rides: Recycled Rides is a nationwide community service project whereby members of the National Auto Body Council (NABC) repair and donate recycled vehicles to families and service organizations in need, in their own communities. A “green” program highlighting vehicle and parts recycling, Recycled Rides recruits collision repairers, insurers, paint suppliers, parts vendors and others, to contribute in their own, yet synergistic ways.