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Wednesday, 18 May 2022 08:45

Lucid Body Repair Manager Speaks at WIN About EVs and Collision Repairers

Written by Abby Andrews
Jake Rodenroth, North American body repair program manager for Lucid, presented at the WIN Education Conference on electric vehicles and how their increased adoption will affect collision repairers. Jake Rodenroth, North American body repair program manager for Lucid, presented at the WIN Education Conference on electric vehicles and how their increased adoption will affect collision repairers.

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Attendees of the Women’s Industry Network (WIN) Education Conference, held May 2-4 both in-person in Greenville, SC, and online, learned firsthand about how the imminent wave of electric vehicles will affect the collision repair industry.

“Future Tech: Technology & EV Repair Trends” was delivered by Jake Rodenroth, North American body repair program manager for Lucid, who talked about how EVs are assembled, operated, owned and powered.

 

Rodenroth, whose previous work experience included stints with Mercedes-Benz and auto body shops, said his new role at Lucid is his first with an EV company.

 

“I don’t believe EVs will just take over the world; they don’t answer every transportation need right now,” Rodenroth said. “But there will be a segment of people interested in buying them.

 

“Our car is like a companion; we want you talk to it, tell it about your day, where you’re headed and what you want to do, and it will do a lot of the thinking for you,” Rodenroth said.

 

Rodenroth said Lucid’s first product to market, a sedan called the Air, has 900 volts onboard.

 

“That future-proofs a lot of cars, so owners may hold on to them a lot longer,” he said.

 

There are a lot of compelling reasons for an OEM to go all-EV, Rodenroth said, including manufacturing savings and scalability.

 

New EV models can be produced more quickly than new gas models, he said---it may take four or five years to bring a gas car from concept to production, but only two to three years for a new EV.

 

“Our car has a ‘skateboard’ underneath, that can just be elongated to go from a sedan to an SUV,” Rodenroth said, adding Lucid is releasing an SUV in 2024, the Gravity, that will possibly use the same powertrain as the Air. “As an industry, we will see more models come to market more quickly than gas powered.”

 

But EVs present different challenges to collision repairers.

 

EVs are made of...


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